Logo and Brand Identity Design

Graphic design
from 26.01.2015 to 23.07.2015

Andrey Erenkov and Konstantin Kuznetsov from DAUP really wanted a new logo for their Department to be created by Manufactura. They had long been following updates in our portfolio and style and firmly believed that we could do another really special thing for our city. For us it has been perhaps the most positive and rewarding experience of working in cooperation with executive bodies of state power. Thank you, Andrey! Thank you, Konstantin!

Shall we now have a look at what we’ve done?

DAUP, or the Department of Architecture and Urban Planning of the Voronezh Region, is the executive governmental body responsible for implementing the state policy in architecture and urban planning.

Creating the space where we live is a long and painstaking process which is only made possible through joint efforts of all members of urban communities.
A line from the DAUP manifesto

The second concept was born out of cartography. Streets of the city, city maps with differently hatched areas, and the acronym of the organization name. All this prompted an interesting shape of a crossroads, styled as a map fragment and encoding the initial letters of the organization name.

This version got approved. Yes! It's good. Nothing to be ashamed of later.



We used city maps again in search of corporate colors. We pinpointed the shades found on the maps, identified them in PANTONE, and recorded their numbers for printing.

And off we went to "paint" the logo.




Promo materials

We went on playing with crossroads, maps, patchiness, and hatching. Each business card carries a fragment of the sign; the business cards can be put together to make city road junctions.

Along the way, we came up with a few more symbols that we did not want to abandon. Gonna use them whenever there’s a good chance.

Notepads, pencils, certificates – this is how the logo will work on different media.


Erken Kagarov's review

Someone (it wasn’t not us!) submitted the logo we had developed for DAUP to Artemy Lebedev’s Business Lynch. Well, it feels like an extreme sport to be the first to click open the Studio Art Director’s feedback.

«Can such a logo make a state body people-centric and make it look more human, modern, and transparent?» a user nicknamed Asd asks.

One logo is not enough to do the job, but a good logo is always better than a bad one. This one is good. Doesn’t a journey of a thousand miles begin with a single step?
Erken Kagarov, Art Director at Art. Lebedev Studio

Well, if you take a look at the comments to the Lynch, you might have great fun. People play with the logo. People identify with this solution. This is good, isn’t it. And whether it has made the state body people-centric is a matter of time. The first step has been taken.

ИHere’re some of the most notable comments we’ve selected.

Project team
Dmitriy Provotorov
Product Manager
Dmitriy Sidorov
Art Director
Nadezhda Steshenko
Petr Tulinov
Dmitriy Teryaev
Dmitriy Kiselev
Olga Zarezina
Easybank app for personal finance management. Add a new purchase in just 3 taps and the app will automatically geotag it.
VC.RU about EasybankVC.RU about Easybank
Manufactura challenged other web design studios from Voronezh.
One logo is not enough to do the job, but a good logo is always better than a bad one. This one is good. As the saying goes, a journey of a thousand miles begins with a single step.
Erken Kagarov in Art. Lebedev Studio Business LynchErken Kagarov in Art. Lebedev Studio Business Lynch
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